Green Story enables brands to accurately quantify and show the environmental performance of their products, and offset their carbon footprint. As a result, we elevate the customer experience with a brand’s sustainability narrative throughout the customer lifecycle, enhancing transparency, increasing loyalty, and driving revenue. Green Story partners with hundreds of leading brands, such as PANGAIA, thredUP, Rent the Runway, Pact, and Hanesbrands. 

Compare Ethics builds trust and transparency through data-driven product verification. Originally launched as a  sustainability platform connecting conscious consumers with verified sustainable products, the business already has more than 50 brands on board and has recently developed original B2B technology products to support brands and retailers’ sustainability efforts, empowering shoppers to make informed choices.

Petit Pli constructs the most advanced technical children’s clothing in the world. Petit Pli’s recycled, versatile & rainproof garments are embedded with a structure that allows them to grow bi-directionally to custom fit children from 9 months to 4 years of age. Their designs are a desirable way to be sustainable & encourage sustainable values in the next generation.

Petit Pli was one of 5 winners of the H&M Foundation's Global Change Award.

The Fashion for Good Accelerator is the ultimate programme for startups driving innovation in sustainability, circularity and transparency to make all fashion good. Supported by founding partner Laudes Foundation and run in partnership with corporate partners adidas, C&A, Galeries Lafayette, Kering, Otto Group, PVH Corp., Target, Stella McCartney and Zalando.

A circular solution to stop baby clothing waste, Bundlee is the UK's baby clothing rental subscription service. Parents rent bundles of quality baby clothes & return them once outgrown. Curated to keep pace with your baby's growth, from newborn to two, and the changing seasons.

Working with startups to help solve the IKEA ‘Big Problems’ around being truly affordable for the many people, reaching and interacting with the many, and enabling a positive impact on the planet, people and society.

Areas: biomaterials, AI, customer experience and retail, mobility, supply chain and logistics, manufacturing, etc. 

Cucumber is a sustainable fashion brand using cutting-edge, long-lasting, breathable fabrics. Their 37.5®  Technology collection incorporates volcanic minerals which require no water or human-made energy in its manufacture, is 50% made from sustainable beechwood forests in Austria and helps keep the body at the ideal core temperature of 37.5° Celsius. It is also 100% compostable and biodegradable.

Sustainable Accelerator is a group of entrepreneurs and experienced venture capitalists that leverage their industry networks, experience, and capital to get sustainability startups from idea to exit. SA provides more than just capital. Along with an investment of £50 - £250k, they offer a 1y programme of support, strategy planning, and industry networks.