Previous work 


PROJECT: founder mentoring, consumer marketing strategy, B2B partnerships exploration

SOLUTION AREA: new materials innovation


Petit Pli is a wearable technology company that aims to clothe the future of humanity, starting with the next generation. Their recycled, versatile & rainproof garments are embedded with a structure that allows them to grow bi-directionally to custom fit children from 9 months to 4 years of age. Petit Pli is a winner of the Dezeen 2018 Award,  the H&M Foundation's Global Change Award, The James Dyson Award and reddot award.


PROJECT TYPE: advising, mentoring and marketing workshops leader in the Global and South Asia accelerator programs

SOLUTION AREA: new materials innovation, digital transformation

LOCATION: Amsterdam and Mumbai

The Fashion for Good Accelerator is the ultimate programme for startups driving innovation in sustainability, circularity and transparency to make all fashion good. Supported by founding partner Laudes Foundation and run in partnership with corporate partners adidas, C&A, Galeries Lafayette, Kering, Otto Group, PVH Corp., Target, Stella McCartney and Zalando.


PROJECT TYPE: B2B digital strategy

SOLUTION AREA: data drive solution for transparency


Founded by Forbes 30 Under 30 entrepreneurs Abbie Morris and James Omisakin, Compare Ethics builds trust and transparency through data-driven product verification. Originally launched as a  sustainability platform connecting conscious consumers with verified sustainable products, the business already has more than 50 brands on board and has recently developed original B2B technology products to support brands and retailers’ sustainability efforts, empowering shoppers to make informed choices.


PROJECT TYPE: branding workshop, branding and marketing strategy

SOLUTION AREA: clothing rental


A circular solution to stop baby clothing waste, Bundlee is the UK's baby clothing rental subscription service. Parents rent bundles of quality baby clothes & return them once outgrown. Curated to keep pace with your baby's growth, from newborn to two, and the changing seasons.


PROJECT TYPE: innovation strategy, startup mentoring and advising

SOLUTION AREA: new materials innovation, AI & others

LOCATION: Almhult, Sweden

Working with startups to help solve the IKEA ‘Big Problems’ around being truly affordable for the many people, reaching and interacting with the many, and enabling a positive impact on the planet, people and society.

Areas: biomaterials, AI, customer experience and retail, mobility, supply chain and logistics, manufacturing, etc


PROJECT TYPE: branding, digital marketing strategy, talent hiring

SOLUTION AREA: new materials innovation


Cucumber is a sustainable fashion brand using cutting-edge, long-lasting, breathable fabrics. Their 37.5®  Technology collection incorporates volcanic minerals which require no water or human-made energy in its manufacture, is 50% made from sustainable beechwood forests in Austria and helps keep the body at the ideal core temperature of 37.5° Celsius. It is also 100% compostable and biodegradable.


PROJECT TYPE: startup support and mentoring and marketing training

SOLUTION AREA: new materials innovation, peer-to-peer platforms


Sustainable Accelerator is a group of entrepreneurs and experienced venture capitalists that leverage their industry networks, experience, and capital to get sustainability startups from idea to exit. SA provides more than just capital. Along with an investment of £50 - £250k, they offer a 1y programme of support, strategy planning, and industry networks.

©2020. Fueled Fashion. Created with love in London.