We help innovators and sustainable brands launch, tell their story and grow.

We use marketing and communications strategies to support startup founders take their idea to market, reach their target audience and grow their business, and so they can amplify their impact. Whether you are working on a new sustainable brand or material, a technology that improves transparency or extends the life time of garments, or are a sustainable brand that is searching for new ways to talk about their sustainability,

your narrative is what makes you unique and differentiates you from everyone else. And it’s important to tell the right way.


Research, define and test the market, identify your product positioning, launch, measure, learn and pivot if necessary.

Strategic Branding

Develop strategies and  identities that make you unique, reframe and define your story, take campaigns to life.


Create and execute campaigns on the issues you’re tackling, to engage users, investors, corporates and tell your story.

Digital strategy

Identify the tactics and establish the goals to reach your ideal customer, create brand loyalty and grow your business.


Get monthly support to make sure you’re on track with your goals and priorities or simply have a sounding board.


Learn how to elevate your brand, tell your story and activate your marketing through a masterclass.

Solutions we love and work with

Resale and consignment

Resale and consignment business models and platforms boosting the retail of second-hand fashion goods.

Peer-to-peer marketplaces

Clothing swaps, rentals and peer-to-peer marketplaces to create communities and attract conscious consumers.

New materials innovation

Rediscovered and re-engineered old materials as well as new high-tech ones that deliver on aesthetics and function.

Emerging technologies

Using AI and blockchain to create a future in which the fashion industry is efficient, personalised and transparent.

Recycled and upcycled brands

New and old brands taking old, worn out or damaged materials and transforming them into brand new pieces. 

Advanced chemical processes

Advanced technology to turn textile and other waste into new and more sustainable materials. 

We were ready to do a complete overhaul of our website, branding and marketing strategy and interviewed a series of different companies to help us navigate this process. The vision, energy and experience of Fueled's team shone through and we have been thoroughly rewarded for having chosen them. In all areas of brand messaging, marketing, website strategy and hires, they have been an invaluable resource.

Eileen Willett & Nancy Zeffman, Founders of Cucumber

 Ready to launch, grow and change fashion for the better?