We are on a mission to help reshape the fashion industry.

 We are a team with a passion for innovation, fashion and sustainability and want to fuel positive change. Our focus is to empower good people, doing things that are good for our planet and communities. 

Meet The Team

Lara Pizzato

Founder, Fueled

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Lara is a digital strategist, brand consultant and startup advisor at the intersection of technology, sustainability and fashion. With a deep understanding of what makes people buy, a passion for sustainability and fashion and over a decade of international experience working with startups, Lara has developed a unique, holistic approach to marketing.

To date, she has delivered strategic support and advised more than 50 startups in sustainable fashion, food innovation, AI, blockchain, biomaterials and big data among the others, and hired dozens of junior marketers. Former Entrepreneur in Residence at the first ever IKEA Bootcamp, she's currently a mentor at Fashion for Good Accelerator, supported by Laudes Foundation and in partnership with adidas, C&A, Kering, PVH Corp., Target, Stella McCartney, a mentor at Sustainable Accelerator and Virgin Startup, and collaborates with the Cambridge Institute for Sustainability Leadership.


Our values

01/ Honesty and transparency

We are transparent in our communications and honest with what we know and don’t know and we seek the same transparency and honesty within our collaborators network.

02/ Collaboration drives innovation

We believe bringing people with diverse backgrounds and complimentary skills is a shortcut to bringing great ideas to life.

03/ Sustainability is everyone's business

Sustainability mindset needs to penetrate every aspect of a business and not stay constrained in a lab or a fashion line.

04/ Relationships over one one-offs

Building a truly sustainable brand is a journey. We are here for the long run and see the brands we work with as partners not clients.

05/ The best way of learning is by doing

We believe in a hands on approach, putting new ideas to the test, and elevating words with action.

It isn’t enough just looking for the quality in the products we buy, we must ensure that there is quality in the lives of the people who make them.
Orsola De Castro, Founder of Fashion Revolution

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