FUELING THE

SUSTAINABLE FASHION MOVEMENT

Fueled is a consultancy working at the intersection of technology, fashion and sustainability to change the industry for the better.

We help companies innovate, launch products, grow and talk authentically and transparently about their business, so that they amplify their positive impact.

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Some of our work

Fashion for Good

The programme for startups driving innovation in sustainability, circularity and transparency.

Petit Pli

Clothes that grow with your child and addressing the wasteful nature of the fashion industry.

Green Story

Sustainability platform to measure and show products impact and make them carbon neutral.

See more work

Behind Fueled

Lara Pizzato

Lara helps building, growing and promoting sustainable businesses and ecosystems that are changing the fashion industry for the better. With a background in marketing and more than a decade wearing multiple hats in startups, she has worked in sustainability software, biomaterials, AI, blockchain, big data and more, from New York to London to Älmhult (Sweden), where she was an Entrepreneur in Residence at the first ever IKEA Bootcamp. To date, Lara has delivered strategic support to 60+ startups, and she's currently a mentor at Fashion for Good Accelerator and the Accelerator Hub at the Cambridge Institute for Sustainability Leadership (CISL).

All roles:

CMO at Green Story (working with PANGAIA, FARFETCH, Lululemon and more)

Mentor at Fashion for Good Accelerator (AnamXR, Biophilica, Stony Creek Colors, Graviky Labs, Oritain, NTX Cooltrans Technology, Materra, Bear Fiber, and more)

Mentor at Sustainabile Ventures (Nuw, Petit Pli, Bundlee)

Mentor the Accelerator Hub at the Cambridge Institute for Sustainability Leadership (CISL)

Marketing Director at The Conduit (Ralph Lauren’s Sustainable Stories series)

Entrepreneur in Residence at IKEA Bootcamp

Marketing Director at Cygnetise blockchain

Head of Marketing at The Sandpit business builder